For starters, you definitely know your coworkers better than us, so the approach you think is best is probably right.

That said, if I were to create something for my checked out coworkers at previous jobs I would have probably be a lot more direct and less wordy with the first page.

E.g., the first page would really just be - “why unionize” and then in big red text the three bullets you have - higher wages, paid sick leave, job security. And then under it, just some quick stats - union employees on average earn 18% more than non-union employees in the same field, etc.

Then on subsequent pages you can get into the nitty gritty of how the union operates, stop the war on workers, stand together, etc.

Ultimately, you want to nail them with - you will make more money with the union, and then if they check out after that, that’s all they need to know to vote in favor. Your boss might subject them to anti union presentations where he’ll say stuff like “you lose money because you have to pay union dues” or “it’s going to create a bunch of administrative paperwork and hassle for you to be in a union”

But if you can reach them first, in an easy to digest 1 sentence - union employees make more - then you will have already prophylactically guarded them against this.

Think of the CA proposition that classified gig workers as independent contractors. Gig workers were fucked by this. And yet, a large amount of them voted for it, because they had been convinced by their company’s ad campaigns and push messages that they would all be out of work if it didn’t pass. They voted based on the information they had - it was just misinformation. So too here - you need to give something extremely fast and easy to digest - more pay - front and center, and then if they don’t end up reading all the other text, so it goes, they have what they need.