A24 and Google have struck an AI research partnership that will see the independent studio work with Google’s DeepMind unit to develop new AI-powered technologies for filmmakers.

Google’s roughly $75 million investment is tied to the partnership and is in line with what Thrive Capital invested during the studio’s last funding round, according to the Wall Street Journal. The partnership will give A24 access to DeepMind’s research and infrastructure, while DeepMind researchers will work with the studio to build out new workflows. The deal does not give Google access to A24’s content library or its data.

  • Zephyr@sh.itjust.works
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    1 day ago

    Sounds like they’re just paying for an insiders view on how to make a good product for the industry. I imagine with sufficiently strong AI most TV, commercials, movies, games, software and so on will be AI generated.

    Also it seems like there’s going to be a separation in society akin to the technological separation between most modern people and the Amish / Mennonites. That is it seems like the foundation is there for those who prefer a pre AI world and those who are fine with these changes.

      • Zephyr@sh.itjust.works
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        1 day ago

        Oh dang, you’re right. I thought they were similar in that regard. Guess not. For what it’s worth there’s absolutely none of any of them where I live.