Just a giant shitshow and confluence of utter morons at all levels. Highlights:

• The main guy in charge is a scam artist
• The former Walgreens CEO who partnered with the scam artist invested $140M in Theranos, and is therefore a complete dipshit
• They don’t even make the screens themselves
• The scam artist is serious apple fanboy, and asked designers repeatedly to make the giant screens “more like an iphone”
• The scam artist wanted the doors to respond to voice controls
• The doors frequently just didn’t work
• When the doors did work, they often didn’t actually show what was inside of them because whoever set up the screen’s images remotely had put the wrong things on it
• The ads didn’t even make money
• Apparently fridge doors aren’t standardized so they can’t be used anywhere else now that Walgreens backed out of the deal, and there are $50M worth of panels sitting in a warehouse
• Walgreens is now trying out their own in-store screens

And these absolute fucking buffoons have more money than you or I will ever see.