Square. I rather just code it
and if your audio isn’t properly equalized to whatever I was watching then I will actively go out of my way to rate your product negatively. It’s not much, but I am that kind of petty.
Best advertisement in the world for me is having a solution to a problem I’m trying to solve… but being so good at it that I find you and not the other way around.
ITT: I’m smarter than billion dollar marketing departments!
There used to be a brand that advertised on Channel 4, and when you clicked a “Skip Advert” button it switched to the same advert but all the people were jumping rope. I hate that brand.
First time you saw it, though…
Clever bit
The more you see their ads, the larger portion of their income they spend on it, the worse is the product or service.
This is especially true for really expensive ads: ads during the superbowl, or during the world cup, or F1 races or something. If a company has that much cash to spend on advertising, they’re overcharging their customers.
When you buy a name brand product, you are paying them to advertise more to you.
Support brands that don’t waste your time.
this should be common knowledge
should
Why is this a screenshot of a meme? The darkening gradient in the bottom is annoying as hell
There’s a theory that targeted ads are severely less effective than assumed amongst advertisers, and that traditional “spray and pray” advertisement is just as effective, but a whole lot cheaper. Essentially, targeted ads frequently target people who are already aware of the product, have already decided to buy it, or have already bought it. So, basically, company’s are overpaying for ads, and if they ever stop, the advertisement based internet is in trouble.
and if they ever stop, the advertisement based internet is in trouble.
That’s a good thing.
Yes, but we need to be aware that it would get worse temporarily, and a lot of services we’re used to be being free would no longer be free. For example, Youtube would probably become a paid service.
Great. Less addictions and data milking.
There’s a theory? Like someone though about it in the shower or "studies have proven this to X% for y and z product categories?
Because if it was the case, billions of dollars could be made/saved. People in marketing might be evil, but they are not stupid, all ads are data driven.
all ads are data driven
Source: trust me
Companies are being scammed when advertising companies are brought on. Especially if they are paying extra for targeted ads.
Yes, companies are famously willing to pay extra without further questions or testing the outcomes.
Case in point : LLM.
Companies aren’t these ultra efficient machine that works with cutting edge tech.
The vast majority of companies hold themselves together with a few excel sheets with a terrible backup solution.
Companies will absolutely pay for garbage wrapped in gold paper and Google and other advertising companies are making bank on it.
LLMs are cutting edge tech, quickly changing, sold at a loss, and despite what everyone on lemmy likes to think, pretty useful. And most companies are either waiting or just testing the waters (if you look past the headline of Microsoft, oracle, Nvidia and openai passing 100B dollar in a circle).
Marketing has been around for centuries.
Not going to lie, marketing is one of those things that’s really hard to track. And or, a good marketing team is going to pull stats that mean nothing but sound impactful out of their ass.
I wouldn’t be shocked if, on average, companies could have a fraction of their marketing, however, the c-suite types, can take marketing mumbo jumbo and sell it to investors. A snake eating itself.
I would be very shocked, there have been studies on the effectiveness in general and every campaign needs to show ROI, in particular.
C suite types would love to cut all the marketing budget to give themselves a fatter bonus, they know it can’t be done without sales plummeting.
Yeah, you’re not wrong I suppose. I have a sister in marketing and the budget does need to be bigger in that case, and like all companies, they want to squeeze where they can. With something as intangible as marketing, I can see where they’d be the first to get hit.
Though, my own, limited, experience with the marketing industry, it’s all about recognition, click through, and SEO, so, I see a world where it’s not particularly hard to cherry pick data and justify your existence.
Probably a little of both. At the end of the day, fuck ads. lol.
they don’t care about you or what you think. The whole point is to get you familiar with the product. Familiarity drives shopping. You’re not gonna remember 6 months ago when that detergent ad ruined your 3rd blindfolded Dark Souls 3 run with a taser for a controller, but tide WILL feel familiar, and therefore a safe option. People love to feel like they’re that one wolf among sheep when they get annoyed by an ad, but in the end the rich corps still win.
but on a positive note I love the memes you’ve posted
Unsurprising that the first comment is a “mind control” comment.
The ad companies all want you to believe that advertising is really powerful, and comments like this just emphasize that.
The reality is that we don’t know. It might be a “mind control” ray, or it might be that people hate certain things specifically because of the advertising, and will never buy them.
If you actually believe that advertising is so powerful, maybe you should consider that the greatest power advertising has is convincing gullible people that it actually works.
Autistic people who need multiple weeks of scientific research into a new product to convince themselves to try it present!
Of course were not immune to all advertisement, especially others suggesting/recommending a product but everything i buy are the same products/brands i did 15 years ago. Or a researched alternative. Trying something new is the opposite of safe.
It’s fun mixed with ADD.
-
Hyper research
-
Pause, put in to-do pile
-
…Repeat
Bonus if it’s something I don’t actually need the product immediately. Like, if you want to talk about every single mirrorless camera on the market and what will come out within a year, with reasonably probability, well. It’s on the top of my head now. And it’s definitely not researched at cost of other stuff I need to do, nope.
Me: I need a new phone. (does months of research, creates elaborate spread sheets to compare brands and models and shops, still can’t decide, nervous breakdown)
Husband: I need a new phone. (asks search engine for “cheap phone”, buys first one that catches his eye, it’s perfectly adequate) You want one too?
Me: 😭
-
I just buy whatever is cheapest. I have no brand loyalty or familiarity.
Water is kind of cheap.
I’m with webghost. I have brand loyalty and brand hatred lists. Marketing people might generalize to oh you don’t know yourself, but there are lines I do not cross. Verizon is dead to me for example. I don’t care if no other providers are available I will never give them money again.
I am not autistic (or maybe i am? I shoulda get tested a day lmao) but i do research a LOT, like that time i spent hours to search an alternative to M&M
For what it’s worth, if you’ve not switched something fundamental to daily life in 10+ years, male time to investigate of new alternatives exist that aren’t just switching from Brand A to Brand B.
A friend told me about detergent sheets, and it to some trial and error, but I found one that is awesome. Never even knew the things existed until a couple years ago.
I’ve gone back to powdered detergent. It’s harder to find, but works very well, and is very cheap. I’m going to write on the box when I start a new one, but I’m sure it’s been at least 6+ months, probably closer to a year since I started this one. The key is to not use too much. You only need a very little bit. Most people use WAY more detergent than needed, and actually cause themselves more problems.
deleted by creator
I hate buying anything for this reason. Always end up down some rabbit hole researching the product I am looking at, comparing it to other similar things, looking up peoples experiences with each one. Searching for information on it is always such a pain, the results on search engines are just places that have a financial interest in selling it to you.
For some reason my original comment showed up 3 times for me, so deleted it and then it showed just 1 deleted post… So here I am reposting as a reply to my originally deleted post.
You’re not gonna remember 6 months ago when that detergent ad ruined your 3rd blindfolded Dark Souls 3 run with a taser for a controller
When it comes to ads being forced on me, I do not forget and I do not forgive.
Also, the taser controller would probably make the whole thing more vividly memorable 😄
People love to feel like they’re that one wolf among sheep when they get annoyed by an ad, but in the end the rich corps still win.
I’m not “one wolf among sheep” or any such self-aggrandizing bullshit.
I’m just a neuroatypical dude who has a low tolerance for annoying things interrupting my self-care entertainment/buffer against sensory overload.
When ads are repeatedly forced on me despite my efforts to do everything short of spending money I don’t have to avoid them, I consider it abuse and take it personally that the greedy bastards would insist on repeatedly ruining my mental equilibrium like that.
but OP is built different though
I hate every product. EVERY. PRODUCT. IN. EXISTANCE.
if I see an ad for something, instantly, the only thing in my head is a rage filled mantra “I hope you die. Kill yourselves.” Directed at the people who directed, acted in, wrote, produced, edited, designed, or participated in ANY way with the product or ad.
I am viscerally repulsed by every single ad and I absolutely do remember the products that I get ads for. If I ever learn that someone works in advertising, we will not be interacting in the future. Period. They should consider themselves lucky if I don’t throat punch them that instant.
Yeah, but you still gotta buy laundry detergent. You are not immune to propaganda.
But the buying of detergent is in no way related to anything that I have seen about detergents. It’s based on water content and my own experience with them. I may not be fully immune to advertising, but Jesus you guys act like because you put no thought into things, no one else does.
“It is familiar to me” is not a metric that is involved in purchasing. “Is it effective” is.
Okay, you’re the one rational detergent actor. They don’t have to get you. They want your mom, your neighbor, your boss. Your kid. Saturation works, it’s literally proven. Repetition legitimizes. They do studies on this shit.
Look I’m not trying to say it doesn’t work. I’m trying to say that my rage at them DOES leave ME largely immune to their shit because every time I see or hear anything from them, it only makes me angrier.
I understand that it works on the masses because people are not angry enough. I want people to get so angry at these demons that they are recognized on the streets and have their jugulars torn out by a horde of random passersby.
Have you ever heard of the “third person effect?”
No, but now that i have, my conclusion is that the effect of advertising on me is not less, just different. IT FILLS ME WITH RAGE. for other people, they watch mindlessly or are slightly irritated at being interrupted.
I do not believe that other people are driven to the extreme end of rage that makes me desire the disembowelment of advertisers MULTIPLE TIMES PER DAY.
Is there a scientific study diagnosing that and dismissing it?
People love to feel like they’re that one wolf among sheep when they get annoyed by an ad
“Look at me! I wrote something so deep”
Hell nah, it may be for you or the majority of people, but def not everyone, don’t reflect yourself on other people, please
Still good for them
Ain’t no such thing as bad publicity
Podcasts, but same thing:
I wasn’t “ready to start up my business” anyway, but if I ever am, you can bet your bottom that I still won’t have anything to do with fucking Shopify! 🖕🏼🤬🖕🏼
When I download podcasts I turn a VPN on my phone to get ads in a language I don’t understand.
But fuck, there was a while where it was Swedish Chef style “vendi vundi vundi vu Shopify vendi vu” 3 times in a row every ad insert. Especially for NL.
So I started doing Ireland now because there least offensive accent to hear, and half the ads are for government services.
That ad spot just paid off in that you’re sharing it with your community, though. I’d never heard of shopify until now.
Yeah, because who doesn’t dream of such wonderful word of mouth as being vilified on a thread about hating ads on an open source forum where most users actively oppose corporations? 🙄
I’d never heard of shopify until now.
I’d apologize for ruining your streak of good luck, but based on the glibly condescending and confidently wrong first part of your comment, it sounds like you deserve shopify ads 🤷🏻
Being vilified for “annoying ads” doesn’t tell me anything negative about the product or the company, just that someone on the internet whines about a minor inconvenience. And if I needed something similar I would check them out.
glibly condescending and confidently wrong
Advertisers do want people exactly like you - people for whom their ads stick in the mind, and who will go around telling other people about their product, especially in spaces where their ad play doesn’t ordinarily reach. You even repeated part of their copy for us, so now we know generally what service they provide. You might oppose them, as do most people here - but if any person reading this doesn’t hold the same lack of regard for corporate interests as you, you’re doing exactly what shopify paid for.
Advertising is little more than corporate propaganda - and as the wise cat says, you are not immune to propaganda.
Advertisers do want people exactly like you
I promise you they don’t.
who will go around telling other people about their product
That’s not what I’m doing and you’d have known that if you paid attention to context rather than automatically apply your generalizations about ad effectiveness where they don’t apply.
You even repeated part of their copy for us, so now we know generally what service they provide
Except the “copy” does NOT in fact disclose that. I’m not gonna (in your mind) prove you right by telling you what they do, but one of the many things they DON’T do is helping people start a business.
if any person reading this doesn’t hold the same lack of regard for corporate interests as you
What kind of contrarian idiot would read this far down a thread specifically about hating ads for product recommendations? Other than yourself, of course.
Advertising is
little more thancorporate propagandaFixed it for you
you are not immune to propaganda.
Nobody inherently is, but that doesn’t mean that ALL propaganda works on ALL people.
The world isn’t a binary like that.
That’s not what I’m doing and you’d have known that
That is literally, textually, what you have done. It clearly was not something you intended to do, but you still did it. You brought their ad copy into a place where it does not ordinarily reach. You even quoted them while doing it.
You might not like that you’ve done it, but no amount of quote replying can change that you’ve done something quite valuable for them.
Again, context matters.
In a context that’s explicitly anti-ads, they’re not going to benefit from me quoting a snippet of their aural assault.
You might not like
that you’ve doneit, but no amount of quote replying can change that you’vedone something quite valuable for them.doubled and then tripled down on being willfully blind to context in an obnoxiously condescending manner.To put it bluntly since you’re not one to pick up on clues: shut the fuck up with your bullshit, please.
Oi. Keep it civil. Take a couple days off from here to learn how to do that.
This seems like a pretty extreme reaction to having something very basic pointed out.
I’ve never bought tampons or pads, with wings, super absorbancy or that leaves me feeling fresh.
I must be at least partly immune.
(FYI a man who has seen way to many commercials for feminine hygiene)
Indeed, but the theory of advertising is not to get you to buy a product that you weren’t otherwise going to. The point is that, if at some point in the future you needed to buy tampons, and were standing in the store, wondering which ones to get, well, the advertised brand would stand out as familiar and safe, even if you’ve long forgot the ad. Across a huge population, every day a few people are buying hygiene products for the first time, and the company wants their product to be the one those people choose.
This works only on certain people and everyone else suffers because of it.
I was being cheeky. ;)
Oh! Too cheeky for me. 😜
If I recognize a brand name product, there is a good chance that I will actively choose the other option for specifically that reason. Unless I was already using the item, my rage and pettiness know no bounds.
Which is why so much advertising is geared towards young people. Some a pretty weird, designed to look like TikTok videos. No idea if it works, they give off a “hello fellow young people vibe” to me.
I also notice there’s a lot of Asian representation in the ads I see, and there are a lot of Asians that immigrate to where I live and/or come for university. Makes sense, someone comes to a new country, don’t have any preferences for brands in the new country. If there’s a person that looks like you enjoying a certain brand in an ad, it’s more likely that’s the one you’ll try first.
FWIW, though I rarely use tampons, the O.B. are my favorite. There’s no stupid plastic applicator. You just shove them in. And, they’re tiny. Live happily at the bottom of my purse, just in case!!
In a slightly similar fashion, I most certainly will not be asking my doctor if <insert random advertised drug> is right for me.
The revolution will not give your mouth sex appeal The revolution will not get rid of the nubs The revolution will not make you look five pounds thinner…
The way you listed kinda sounded like this lol
Song Gil Scott-Heron Revolution will not be televized
The revolution will not give your mouth sex appeal
Depends how sexy the rebel sentiments coming out of it are, probably 🤷🏻
I’m not immune, but no chance I’m ever getting GEICO or Liberty Mutual insurance
If they are they best price/performance, why not? Are you willing to pay hundreds to avoid advertised products? Maybe invest that into avoiding advertising…
This is why I block ads everywhere I can.
Adguard on my laptop and phone.
TizenTubeCobalt on my Nvidia Shield.
Morphe on my phone to modify the YouTube app to block ads and integrate Sponsorblock.
Their ad revenue is not my concern.
Didn’t know about TizenTubeCobalt. How does it compare to SmartTube ?
For me, way better, tizen tube is just youtube leanback, but ad free and other stuff.
I will consider giving it a try. I am pretty happy with SmartTube so far. They seem to share the same essential features: ublock, Sponsorblock, dearrow. For me important things I am looking for in addition: to be able to turn off the AI voice translation and set subtitles on a per-channel basis.
Also, sponsorblock.
ublock+sponsorblock on firefox and u never see a ad again.
u never see a ad again.
Have you never been outside?
I have been proposing outlawing ad’s in public places for a long time
Yes, but adnauseam instead
