Need to let loose a primal scream without collecting footnotes first? Have a sneer percolating in your system but not enough time/energy to make a whole post about it? Go forth and be mid: Welcome to the Stubsack, your first port of call for learning fresh Awful youāll near-instantly regret.
Any awful.systems sub may be subsneered in this subthread, techtakes or no.
If your sneer seems higher quality than you thought, feel free to cutānāpaste it into its own post ā thereās no quota for posting and the bar really isnāt that high.
The post Xitter web has spawned soo many āesotericā right wing freaks, but thereās no appropriate sneer-space for them. Iām talking redscare-ish, reality challenged āculture criticsā who write about everything but understand nothing. Iām talking about reply-guys who make the same 6 tweets about the same 3 subjects. Theyāre inescapable at this point, yet I donāt see them mocked (as much as they should be)
Like, there was one dude a while back who insisted that women couldnāt be surgeons because they didnāt believe in the moon or in stars? I think each and every one of these guys is uniquely fucked up and if I canāt escape them, I would love to sneer at them.
(Credit and/or blame to David Gerard for starting this.)
got sent this image
wonder how many more of these things weāll see before people start having a real bileful response to this (over and above the fact that a number of people have been warning about exactly this outcome for a while now)
(transcript below)

transcript
title: I gave my momās company an Al automation and now she and her coworkers are unemployed
body: So this is eating me alive and I donāt really know where else to put it. I run this little agency that builds these Al agents for staffing firms. Basically the agent pre-screens candidates, pulls the info into a neat report, and sends it back so recruiters donāt waste hours on screening calls. Itās supposed to be a tool, not a replacement.
My mom works at this mid sized recruiting company. Sheās always complained about how long it takes to qualify candidates, so I set them up with one of my agents just to test it. It crushed it. Way faster, way cheaper, and honestly more consistent than most of their team.
Fast forward two months and theyāve quietly laid off almost her whole department. Including my mom. I feel sick. Like I built something that was supposed to help people, and instead it wiped out my momās job and her team. I keep replaying it in my head like I basically automated my own family out of work.
Pressing F for doubt, looks like a marketing scam to me.
Itās pretty screwed up that humble bragging about putting their own mother out of a job is a useful opening to selling a scam-service. At least the people that buy into it will get what they have coming?
that or some kind of bait

I didnāt dig into the post/username at all so I canāt guesstimate likelihood of this! get where youāre coming from
(ā¦I really need to finish my blog relaunch (this thought brought to you by the explication I was about to embark on in this context))
(((itās soon.gif tho!)))
Gonna have to agree with zogwarg here. I checked out the Reddit profile and theyāre a self-proclaimed entrepreneur whose one-man āagencyā has zero clients and yet to even have an idea, attempting to crowdsource the latter on r/entrepreneur.
dude has a post named āfrom 0 to 1 clients in 48hā where someone calls him out for already claiming to have 17 customers, so itās reasonable to assume that this guy is full of shit either way
then again, thereās plenty of clueless, could be real, because welcome to current year, where everything is fake, satire is dead and reuters puts the onion out of the business
āset them up withā
Anybody want to bet if they did it for free?
could go either way tbh
In case you needed more evidence that the Atlantic is a shitty rag.

The phrase āadorned with academic ornamentationā sounds like damning with faint praise, but apparently they just mean it as actual praise, because the rot has reached their brains.
The implication that Soares / MIRI were doing serious research before is frankly journalist malpractice. Matteo Wong can go pound sand.
It immediately made me wonder about his background. Heās quite young and looks to be just out of college. If I had to guess, Iād say he was probably a member of the EA club at Harvard.
His group chats with Kevin Roose must be epic.
Just earlier this month, he was brushing off all the problems with GPT-5 and saying that āOpenAI is learning from its greatest success.ā He wrapped up a whole story with the following:
At this stage of the AI boom, when every major chatbot is legitimately helpful in numerous ways, benchmarks, science, and rigor feel almost insignificant. What matters is how the chatbot feelsāand, in the case of the Google integrations, that it can span your entire digital life. Before OpenAI builds artificial general intelligenceāa model that can do basically any knowledge work as well as a human, and the first step, in the companyās narrative, toward overhauling the economy and curing all diseaseāit is aiming to build an artificial general assistant. This is a model that aims to do everything, fit for a company that wants to be everywhere.
Weaselly little promptfucker.
also, they misspelled āEliezerā, lol
Iāve created a new godlike AI model. Its the Eliziest yet.
My copy of āthe singularity is nearā also does that btw.
(E: Still looking to confirm that this isnāt just my copy, or it if is common, but when Iām in a library I never think to look for the book, and I donāt think I have ever seen the book anywhere anyway. It is the āour sole responsibilityā¦ā quote, no idea which page, but it was early on in the book. āYudnowskyā).
Image and transcript

Transcript: Our sole responsibility is to produce something smarter than we are; any problems beyond that are not ours to solveā¦[T]here are no hard problems, only problems that are hard to a certain level of intelligence. Move the smallest bit upwards [in level of intelligence], and some problems will suddenly move from āimpossibleā to āobvious.ā Move a substantial degree upwards and all of them will become obvious.
āELIEZER S. YUDNOWSKY, STARING INTO THE SINGULARITY, 1996
Transcript end.
How little has changed, he has always believed intelligence is magic. Also lol on the āsmallest bitā. Not totally fair to sneer at this as he wrote this when he was 17, but oof being quoted in a book like this will not have been good for Yudkowskys ego.
The Atlantic puts the āshitā in āshitlibā
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Meanwhile on /r/programmingcirclejerk sneering hn:

transcription
OP: We keep talking about āAI replacing coders,ā but the real shift might be that coding itself stops looking like coding. If prompts become the de facto way to create applications/developing systems in the future, maybe programming languages will just be baggage weāll need to unlearn.
Comment: The future of coding is jerking off while waiting for AI managers to do your project for you, then retrying the prompt when they get it wrong. If gooning becomes the de facto way to program, maybe expecting to cum will be baggage weāll need to unlearn.
Promptfondlers are tragically close to the point. Like I was saying yesterday about translators the future of programming in AI hell is going to be senior developers using their knowledge and experience to fix the bullshit that the LLM outputs. Whatās going to happen when they retire and thereās nobody with that knowledge and experience to take their place? Iāll have sold off my shares by then, Iām sure.
The usual suspects are mad about college hillās expose of the yud/kelsey piper eugenics sex rp. Or something, Iām in bed and canāt be bothered to link at the moment.
Is the scoop that besides being an EA mouthpiece KP is also into the weird stuff?
Weird rp wouldnāt be sneer worthy on itās own (although it would still be at least a little cringe), itās contributing factors likeā¦
-
the constant IQ fetishism (Int is superior to Charisma but tied with Wis and obviously a true IQ score would be both Int and Wis)
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the fact that Eliezer cites it like serious academic writing (heās literally mentioned it to Yann LeCunn in twitter arguments)
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the fact that in-character lectures are the only place Eliezer has written up many of his decision theory takes he developed after the sequences (afaik, maybe he has some obscure content that never made it to lesswrong)
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the fact that Eliezer think itās another HPMOR-level masterpiece (despite how wordy it is, HPMOR is much more readable, even authors and fans of glowfic usually acknowledge the format can be awkward to read and most glowfics require huge amounts of context to follow)
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the fact that the story doubles down on the HPMOR flaw of confusion of which characters are supposed to be author mouthpieces (putting your polemics into the mouths of characterās working for literal Hell⦠is certainly an authorial choice)
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and the continued worldbuilding development of dath ilan, the rationalist utopia built on eugenics and censorship of all history (even the Hell state was impressed!)
ā¦At least lintamande has the commonsense understanding of why you avoid actively linking your bdsm dnd roleplay to your irl name and work.
And it shouldnāt be news to people that KP supports eugenics given her defense of Scott Alexander or comments about super babies, but possibly it is and headliner of weird roleplay will draw attention to it.
obligatory reminder that ādath ilanā is misspelled āthailandā and I still donāt know why. Working theory is Yud wants to recolonise thailand
Thatās about what I was thinking, Iām completely ok with the weird rpg aspect.
Regarding the second and third point though Iāll admit I thought the whole thing was just yud indulging, I missed that itās also explicitly meant as rationalist esoterica.
also explicitly meant as rationalist esoterica.
Always a bad sign when people canāt just let a thing be a thing just for enjoyment, but see everything as the āhustleā (for lack of a better word). Iām reminded of that dating profile we looked at which showed that 99% what he did was related to AI and AI doomerism, even the parties.
I actually think āProject Lawfulā started as Eliezer having fun with glowfic (he has a few other attempts at glowfics that arenāt nearly as wordy⦠one of them actually almost kind of pokes fun at himself and lesswrong), and then as it took off and the plot took the direction of āhis author insert gives lectures to an audience of adoring slavesā he realized he could use it as an opportunity to squeeze out all the Sequence content he hadnāt bothered writing up in the past decade^ . And thatās why his next attempt at a HPMOR-level masterpiece is an awkward to read rp featuring tons of adult content in a DnD spinoff, and not more fanfiction suitable for optimal reception to the masses.
^(I think Eliezerās writing output dropped a lot in the 2010s compared to when he was writing the sequences and the stuff he has written over the past decade is a lot worse. Like the sequences are all in bite-size chunks, and readable in chunks in sequence, and often rephrase legitimate science in a popular way, and have a transhumanist optimism to them. Whereas his recent writings are tiny little hot takes on twitter and long, winding, rants about why we are all doomed on lesswrong.)
I missed that itās also explicitly meant as rationalist esoterica.
It turns in that direction about 20ish pages in⦠and spends hundreds of pages on it, greatly inflating the length from what could be a much more readable length. It then gets back to actual plot events after that.
-
Iām sorry, we finally, officially need to cancel fantasy TTRPGs. If itās not the implicit racialization of everything, itās the use of the stat systems as a framework for literally masturbatory eugenics fetishization.
You all can keep a stripped-down version of Starfinder as a treat. But if I see any more of this, weāre going all the way back to Star Wars d6 and thatās final.
To be fair to DnD, it is actually more sophisticated than the IQ fetishists, it has 3 stats for mental traits instead of 1!
also: The int-maxxing and overinflated ego of it all reminds me of the red mage from 8-bit theater, a webcomic based on final fantasy about the LW (light warriors) that ran from 2001-2010
E: thinking back on it, reading this webcomic and seeing this character probably in some part inoculated me against people like yud without me knowing
I never read 8bit. I read A Modest Destiny. Wonder how that guy is doing, he always was a bit weird and combative, but when he deleted his blog it was getting very early signs of right wing culture warrior bits (which was ironic considering he burned a us flag).
Never read AMD (and shanāt). The authorās site appears to be live.
8BFās site has been taken over by bots, and I canāt be bothered to find an alternate source. Dead internet go brrrrr. Otherwise, the creator, Brian Clevinger, appears to have had a long career in comics, and has written many things for Marvel.
8BFās site has been taken over by bots, and I canāt be bothered to find an alternate source.
You can find it directly on Brian Clevingerās blog, Nuklear Power. Hereās a direct link to the archive.
Ah thanks! On mobile the main page gets redirected to spam, but the site is navigable from the archive.
Yeah, but he used to have forums, and then a blog, and then no blog and then a blog again, and then a hidden blog etc. Think Howard has only a few minor credits on some games, he always came off as a bit of a weirdly combative nerd who thought he was right and the smartest in the room and didnāt get that people didnāt agree with his definitions/assumptions. He is a big idea guy for example. One of his comics was also called āthe atheist, the agnostic and the assholeā so yeah. The 00ās online comic world was something.
has only a few minor credits[ā¦], he always came off as a bit of a weirdly combative nerd who thought he was right and the smartest in the room and didnāt get that people didnāt agree with his definitions/assumptions. He is a big idea guy for example.
gosh iām sure glad that these kinds of people disappeared from the internet /s
I would simply learn how to keep āgamesā and ārealityā separate. I actually already know. It helps a lot.
Racists are gonna racist no matter what. They didnāt need TTRPGs around to give them the idea of breaking out the calipers.
Yes but basic dnd does have a lot of racism build in, esp with Gygax not being great on that end (nits make lice he said about how it lawful for paladins to kill orc babies). They did drop the sexism pretty quickly, but no big suprise his daughters were not into it. It certainly helps with the whole hierarchical mindset. My int/level is higher than yours so im better than you stuff. And sadly a lot of people do have trouble keeping both seperate (and even that isnāt always ideal, esp in larps).
But yes this, considering the context ks def a bit of a case of some of their ideologies, or ideological fantasies bleeding through. (Esp considering, Yud has been corrected on his faulty understanding of genetics before).
Anyone found with a non-cube platonic solid will be lockerized indefinitely
Weāve definitely sneered at this before, i do not recall if it was known that KP was the cowriter in this weird forum RP fic
Previous thread
E: we didnāt fucking know
Not sure if anybody noticed the last time, but so they get isekayed into a DND world, which famously runs on some weird form of fantasy feudalism and they expect a random high int person to rule the country somehow? What in the primogenitor is this stuff, you canāt just think yourself into being a king, that is one of the issues with monarchies.
E: ah no they are in a totalitarian state ruled by the literal forces of hell, places that totally praise merit based upwards mobility.
ah no they are in a totalitarian state ruled by the literal forces of hell, places that totally praise merit based upwards mobility.
Hey, write what you know
An encounter of this sort is what drove Lord Vetinari to make a scorpion pit for mimes, probably.
For all of the 2.2 seconds I have spent wondering who Yudās coauthor on that was, I vaguely thought that it was Aella. I donāt know where I might have gotten that impression from. A student paper about fanfiction identified ālintamandeā as Kelsey Piper in 2013.
I tried reading the forum roleplay thing when it came up here, and I caromed off within a page. I made it through this:
The soap-bubble forcefield thing looks deliberate.
And I got to about here:
Mad Investor Chaos heads off, at a brisk heat-generating stride, in the direction of the smoke. It preserves optionality between targeting the possible building and targeting the force-bubble nearby.
⦠before the āwhat the fuck is this fucking shit?ā intensified beyond my ability to care.
Yeah I couldnāt find the strength to even get to the naughty stuff, I gave up after one or two chapters. And Iāve read through all of HPMOR. š
Iām hard-pressed to think of anything else I have tried to read that was comparably impenetrable. At least when we played āexquisite corpseā parlor games on the high-school literary magazine staff, we didnāt pretend that anything we improvised had lasting value.
New piece from the Financial Times: Tech utterly dominates markets. Should we worry?
Pulling out a specific point, the articleās noted how market concentration is higher now than it was in the dot-com bubble back in 2000:

You want my overall take, Iām with Zitron - this is quite a narrative shift.
New Atlantic article regarding AI, titled āAI Is a Mass-Delusion Eventā. Its primarily about the authorās feelings of confusion and anxiety about the general clusterfuck that is the bubble.
better, or equivalent to, a mass defecation event?
so itās been observed by many that githubās been getting worse for a while as they keep shoving copilot into every corner
with the upgrade diff review, I wanted to quickly fold closed the 485 files in the diff. I couldāve sworn githubās diff view used[0] to have a button for this, and I know bitbucket does[1], but nope. so of course I open browser inspector to dig at elements (then quickly iterate over them with
.click()in the js console)which is when I noticed that even the elements are renamed for copilot:
<copilot-diff-entry data-file-path=".cargo/config.toml">which both makes me wonder my memory is right and this did used to have a button that was just overlooked in the rush for terrible chatbot shit, and makes me boggle at how astoundingly far the org is deepthroating this nonsense
[0] itās been a few years of no longer actively using github
[1] fairly recently for client work
Our Very Good Friends are often likened to Scientology, but have we considered Happy Science and Aum Shinrikyo?
https://en.wikipedia.org/wiki/Happy_Science https://en.wikipedia.org/wiki/Aum_Shinrikyo
Aum is very apt imo given how it recruited stem types.
And how it fused Buddhism with more Christian religions. Considering how often you heard of old hackers being interested in the former.
aum recruited a lot of people, and also failed at some things that would be presumably easier to do safely than what they did
Meanwhile, Aum had also attempted to manufacture 1,000 assault rifles, but only completed one.[37]
otoh they were also straight up delusional about what they could achieve, including toying with the idea of manufacturing nukes, military gas lasers, and getting and launching Proton rocket. (not exactly grounded for a group of people who couldnāt make AK-74s)
they were also more media savvy in that they didnāt pollute info space with their ideas only using blog posts, they
had entire radio stationrented time from a major radio station within russia, broadcasting both within freshly former soviet union and into japan from vladivostok (which was much bigger deal in 90s than today)they were also more media savvy in that they didnāt pollute info space with their ideas only using blog posts, they had entire radio station rented time from a major radio station within russia, broadcasting both within freshly former soviet union and into japan from vladivostok (which was much bigger deal in 90s than today)
Its pretty telling about Our Good Friendsā media savviness that it took an all-consuming AI bubble and plenty of help from friends in high places to break into the mainstream.
With all that money, Itās only a matter of time before they start cribbing from their neighbors and we get an anime adaptation of HPMoR.
radio transmissions in russia were money shot for aum, and idk if it was a fluke or deliberate strategy. people had for a long time expectation that radio and tv are authoritative, reliable sources (due to censorship that doubled as fact-checker, and about all of it was state-owned) and in 90s every bit of that broke down because of privatization, and now you could get on the air and say anything, with many taking that at face value, as long as you pay up. at the same time there was major economic crisis and cults prey on the desperate. result?
Following the sarin gas attack on the Tokyo subway, two Russian Duma committees began investigations of the Aum ā the Committee on Religious Matters and the Committee on Security Matters. A report from the Security Committee states that the Aumās followers numbered 35,000, with up to 55,000 laymen visiting the sectās seminars sporadically. This contrasts sharply with the numbers in Japan which are 18,000 and 35,000 respectively. The Security Committee report also states that the Russian sect had 5,500 full-time monks who lived in Aum accommodations, usually housing donated by Aum followers. Russian Aum officials, themselves, claim that over 300 people a day attended services in Moscow. The official Russian Duma investigation into the Aum described the cult as a closed, centralized organization.
aum:
Advertising and recruitment activities, dubbed the āAum Salvation planā, included claims of [ā¦] realizing life goals by improving intelligence and positive thinking, and concentrating on what was important at the expense of leisure.
this is in common with both our very good friends and scientology, but i think happy science is much stupider and more in line with srinivasanās network states, in that it has/is an explicitly far-right political organization built in from day one
Yeah, Network State is store-brand Team Rocket.
Ed Zitronās planning to hold AI boosters to account:

Well if the bubble pops he will have to pivot to people who pivot. (That is what is going to suck when to bubble pops, so many people are going to lose their jobs, and I fear a lot of people holding the bags are not the ones who really should be punished the mosts (really hope not a lot of pension funds bought in). The stock market was a mistake).
I imagine itāll be a pretty lucrative pivot - the publicās ravenous to see AI bros and hypesters get humiliated, and Zitron can provide that in spades.
Plus, heāll have a major headstart on whatever bubble the hucksters attempt to inflate next.
the hucksters attempt to inflate next.
Quantum, it has already started: https://www.schneier.com/blog/archives/2025/07/cheating-on-quantum-computing-benchmarks.html
Yāknow, I was predicting at least a few years without a tech bubble, but I guess I was dead wrong on that. Part of me suspects the hucksters are gonna fail to inflate a quantum bubble this time around, though.
Quantum computing is still too far out from having even a niche industrial application, let alone something you can sell to middle managers the world over. Anybody who day-traded could get into Bitcoin; millions of people can type questions at a chatbot. Hucksters can and will reinvent themselves as quantum-computing consultants on LinkedIn, but is the raw material for the grift really there? Iām doubtful.
Quantum computing isnāt just hard, itās hadamard
Hucksters can and will reinvent themselves as quantum-computing consultants on LinkedIn, but is the raw material for the grift really there? Iām doubtful.
By my guess, no. AI earned its investor/VC dollars by providing bosses and CEOs alike a cudgel to use against labour, either by deskilling workers, degrading their work conditions, or killing their jobs outright.
Quantum doesnāt really have that - the only Big Claim⢠I know it has going for it is its supposed ability to break pre-existing encryption clean in half, but thatās near-certainly gonna be useless for hypebuilding.
I think they will just start to make up capabilities, also with the added capabilities of quantum of a computing paradigm, AGI is back on the menu. Now, due to quantum without all the expensive datacenters and problems. We are gonna put quantum in glasses! VR/Augmented reality quantum AI glasses!
Ai scrapers have managed to bypass anubis on codeberg: https://programming.dev/post/35852706
New edition of AI Killed My Job, focusing on how translators got fucked over by the AI bubble.
The thing that kills me about this is that, speaking as a tragically monolingual person, the MTPE work doesnāt sound like itās actually less skilled than directly translating from scratch. Like, the skill was never in being able to type fast enough or read faster or whatever, it was in the difficult process of considering the meaning of what was being said and adapting it to another language and culture. If youāre editing chatbot output youāre still doing all of that skilled work, but being asked to accept half as much money for it because a robot made a first attempt.
In terms of that old joke about auto mechanics, AI is automating the part where you smack the engine in the right place, but you still need to know where to hit it in order to evaluate whether it did a good job.
Itās also a lot less pleasant of a task, itās like wearing a straightjacket, and compared to CAT (eg: automatically using glossaries for technical terms) actually slows you down, if the translation is quite far from how you would naturally phrase things.
Source: Parents are Professional translators. (Theyāve certainly seen work dry up, they donāt do MTPE itās still not really worth their time, they still get $$$ for critically important stuff, and live interpreting [Live interpreting is definetely a skill that takes time to learn compared to translation.])
Could I ask you a question Iāve always wondered about the translation business? Why do people send in machine translation asking for cleanup and even expect itāll cost them less?
Maybe Iām ignorant, but the way I see it, great machine translation tools are widely and freely accessible to anyone. If I needed professional translation done, I wouldnāt think copy-pasting a document into Google Translate ā something that takes literal minutes ā would get me any type of discount. It just doesnāt make sense to me.
Some of it is driven by translation agencies, which will refer work to freelance translators.
I would say the biggest gap is that many customers arenāt even bothering to use translators at all, and the ones that do realize it needs fixing up donāt really understand the work involved, many people misunderstand translation as being a 1-1 process, and think that Machine translation got you most of the way there.
Itās also the are we willing to pay that much more, when the shitty translation is āgood enoughā.
One big issue is that translation as a low barrier of entry, and many people will accept stupid work at stupid rates, and to keep rates high you have to prove the added value.
(Proving the added value as also gotten harder, as some clients even more often than before will ācorrectā your work before publish it, as highlighted in the article)
gemini isnāt even trying now

Oh, looks like gemini is a fan of the hacky anti-comedy bits from some of my favorite podcasts
Gary asks the doomers, are you āfeeling the agiā now kids?

To which Daniel K, our favorite guru lets us know that he has officially
moved his goal postsupdated his timeline so now the robogod doesnt wipe us out until the year of our lorde 2029.
It takes a big brain superforecaster to have to admit your four month old rapture prophecy was already off by at least 2 years omegalul
Also, love: updating towards my teammate (lmaou) who cowrote the manifesto but is now saying he never believed it. āThe forecasts that donāt come true were just pranks bro, check my manifold score bro, im def capable of future sight, trustā
look at me, the thinking man, i update myself just like a computer beep boop beep boop
Clown world.
How many times will he need to revise his silly timeline before media figures like Kevin Roose stop treating him like some kind of respectable authority? Actually, I know the answer to that question. Theyāll keep swallowing his garbage until the bubble finally bursts.
āKevin Rooseā? More like Kevin Rube, am I right? Holy shit, I actually am right.
And once it does theyāll quietly stop talking about it for a while to āfocus on the human stories of those affectedā or whatever until the nostalgic retrospectives can start along with the next thing.
So, as I have been on a cult comparison kick lately, how did it work for those doomsday cults when the world didnāt end, and they picked a new date, did they become more radicalized or less? (Iām not sure myself, Iād assume it would be the people disappointed leave, and the rest get worse).
When Prophecy Fails is worth the read just for the narrative, he literally had his grad students join a UFO / Dianetics cult and take notes in the bathroom and kept it going for months. Really impressive amount of shoe leather compared to most modern psych research.
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There is a problem where well-endowed men will go to public places, drop trou, and do the helicopter dance.
This is called an indiscreet log-a-rhythm, and can be solved with quantum computers (or so Iām told).
The requisite refrigeration equipment causes āshrinkage,ā just like George suffers in that one Seinfeld episode, bing bong so simple
Now, getting the quantum hardware to the point of service, so to speak, is the obvious challenge, and thatās why Iām seeking funding for multiple container trucks so we can realize Uber for QC
promise a cubit, give five to ten qubits
imagine how fucking terrible it must be to be in this room
(and I wonāt lie: thereās definitely a moment that Inglorious Basterds briefly flashed to mind)
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in todayās world? too many possible answers to that question
What do we imagine thatās going to end up smelling like? Especially if Peter really works up a lather, like heās done in his last couple of media hits













